Alex and Ani

Alex and Ani Advertising Campaign

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Television Advertisement – This television advertisement describes the One Thing throughout this campaign; the versatility of the bracelets and their ability to go with any outfit and any occasion. The commercial follows a woman during a busy day and how the bracelets move with her.

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Grand Valley State University 2016 Superior Award Recipient – Advertising Campaign

Advertising · Commercials · Super Bowl

The Best Time to be an Advertising Major

As the biggest advertising “event” is just around the corner and the excitement is building.

Although I will never understand why agencies release their anticipated commercials before the big game, the $5 million slots will be filled with some impressive work.SB50_Primary_Regional_fulldate_RGB-2

So why do agencies premiere their ads before game day?

Rumors from previous years stated that some of the commercials were leaked online early, forcing the agency to release it ahead of time. Other were that some companies wanted their ad to be seen and talked about first, so they released it in January.

Super Bowl 49 had a few ads that stood out from the rest however, many of them had already been playing for months or were released mid-January so by the time it premiered on Super Bowl Sunday, it wasn’t a surprise anymore.

Personally, I believe one of the best ads from Super Bowl 49 was for the Chevrolet Colorado right before the game started. It scared people across the country with the fear that their TV had just gone out right before kick-off.

There were a few reasons why this ad was so successful. Not only did everyone look at the television screen when this began to happen but it was the first time people were seeing it! The ads that were not shown before the game were the ones most talked about, another point in why I believe showing a super bowl ad before the game is a bad idea.

Super Bowl 50 holds a lot of expectation for their ads and are already proving to be impressive (despite the fact that it won’t be a surprise come Sunday).

If you don’t like surprises and wish to see all of the commercials now, click the link below.

Super Bowl ads for 2016

So what is the best time to be an advertising major? The time when you are forced to watch the Super Bowl for homework and have a party in class to discuss the best ads of the year.

Advertising · Video

I’m a Barbie Girl

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My sister’s and my Barbies, Bratz, and MySceme dolls.
Barbie has received criticism for the past decade on how it gives young girls the wrong idea on what the perfect appearance should be like; skinny waist, long hair, curves in all the right places. However, they are getting a lot of praise from their latest commercial gone viral video.

Personally, I think Barbie should have done this a long time ago. As someone who grew up with more Barbies than I can even count, this video brought back numerous memories. I never believed the dolls gave me a sense of how I should look. In fact I did not even know about the “controversies” until I was almost in high school. Even then I couldn’t comprehend that young girls played with Barbies because that’s the way they want to look, but in reality just having fun and playing while they still have a strong enough imagination to do so.

Our society is so focused on trying to push the idea that you don’t have to have the perfect body so much so that it has to blame children’s toys for giving young girls a false impression of what they are suppose to be. I am so glad the Mattel brand was able to change that idea and portray how young girls really use the dolls as inspiration and motivation.

As for the advertisement, keep it up Barbie (and friends), show the world inspiring ads on how dolls let girls be whatever they want to be.