Magazine Advertisement – The importance of this advertisement was to describe how adaptable bracelets are to various occasions and outfits. Again the product is shown in use and captures the readers attention with the large photo, smaller copy, and use of white space.
Billboard Advertisement – The design of this billboard or outdoor advertisement is to quickly capture attention of those who see it, having a simple objective of brand awareness. The bracelets are still the focus of the ad while keeping in the theme as other advertisements in this campaign with light colors and extra white space.
Newspaper Advertisement – The objective for this advertisement is to feature multiple styles of five different bracelets in addition to showing the product in use. Featuring a sale at a local retail store [which the address is written on the bottom]. An important feature to the brand is the personalization of the bracelets which is shown in all of the bangles shown in the ad.
Radio Advertisement – This radio advertisement was designed to capture the imagination of listeners by describing the versatility of Alex and Ani bangle bracelets. The spot describes a few of the features and benefits without being over the top with sound effects and music. The difference between this advertisement compared to others in this campaign is the offer/announcement of a new collection of bracelets for the Spring season.
Television Advertisement – This television advertisement describes the One Thing throughout this campaign; the versatility of the bracelets and their ability to go with any outfit and any occasion. The commercial follows a woman during a busy day and how the bracelets move with her.
Grand Valley State University 2016 Superior Award Recipient – Advertising Campaign
By Michelle Marinos On March 18th, eight of our Ad Club members had the opportunity to travel to Dearborn for a tour of Team Detroit. We started the day learning about the success of a growing company, and ended with a free concert from an up-and-coming music artist. As Mathew McConaughey would say, this agency tour was […]
As the biggest advertising “event” is just around the corner and the excitement is building.
Although I will never understand why agencies release their anticipated commercials before the big game, the $5 million slots will be filled with some impressive work.
So why do agencies premiere their ads before game day?
Rumors from previous years stated that some of the commercials were leaked online early, forcing the agency to release it ahead of time. Other were that some companies wanted their ad to be seen and talked about first, so they released it in January.
Super Bowl 49 had a few ads that stood out from the rest however, many of them had already been playing for months or were released mid-January so by the time it premiered on Super Bowl Sunday, it wasn’t a surprise anymore.
Personally, I believe one of the best ads from Super Bowl 49 was for the Chevrolet Colorado right before the game started. It scared people across the country with the fear that their TV had just gone out right before kick-off.
There were a few reasons why this ad was so successful. Not only did everyone look at the television screen when this began to happen but it was the first time people were seeing it! The ads that were not shown before the game were the ones most talked about, another point in why I believe showing a super bowl ad before the game is a bad idea.
Super Bowl 50 holds a lot of expectation for their ads and are already proving to be impressive (despite the fact that it won’t be a surprise come Sunday).
If you don’t like surprises and wish to see all of the commercials now, click the link below.
Barbie has received criticism for the past decade on how it gives young girls the wrong idea on what the perfect appearance should be like; skinny waist, long hair, curves in all the right places. However, they are getting a lot of praise from their latest commercial gone viral video.
Personally, I think Barbie should have done this a long time ago. As someone who grew up with more Barbies than I can even count, this video brought back numerous memories. I never believed the dolls gave me a sense of how I should look. In fact I did not even know about the “controversies” until I was almost in high school. Even then I couldn’t comprehend that young girls played with Barbies because that’s the way they want to look, but in reality just having fun and playing while they still have a strong enough imagination to do so.
Our society is so focused on trying to push the idea that you don’t have to have the perfect body so much so that it has to blame children’s toys for giving young girls a false impression of what they are suppose to be. I am so glad the Mattel brand was able to change that idea and portray how young girls really use the dolls as inspiration and motivation.
As for the advertisement, keep it up Barbie (and friends), show the world inspiring ads on how dolls let girls be whatever they want to be.
Creating a personal logo is a simple tool to promote your own personal brand. Using photoshop allowed me to play around with many fonts and graphics until I found the perfect fit. I wanted my logo to match my blog in the font with a sleek and professional design. I’m not always into bright colors and wacky fonts when it comes to my personal brand. By keeping things simple, professional, and sophisticated, which I believe is shown through this logo. I stole the idea of adding in my birth year but couldn’t help but keep it after it was complete.