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Magazine Advertisement – The importance of this advertisement was to describe how adaptable bracelets are to various occasions and outfits. Again the product is shown in use and captures the readers attention with the large photo, smaller copy, and use of white space.
Billboard Advertisement – The design of this billboard or outdoor advertisement is to quickly capture attention of those who see it, having a simple objective of brand awareness. The bracelets are still the focus of the ad while keeping in the theme as other advertisements in this campaign with light colors and extra white space.
Newspaper Advertisement – The objective for this advertisement is to feature multiple styles of five different bracelets in addition to showing the product in use. Featuring a sale at a local retail store [which the address is written on the bottom]. An important feature to the brand is the personalization of the bracelets which is shown in all of the bangles shown in the ad.
Radio Advertisement – This radio advertisement was designed to capture the imagination of listeners by describing the versatility of Alex and Ani bangle bracelets. The spot describes a few of the features and benefits without being over the top with sound effects and music. The difference between this advertisement compared to others in this campaign is the offer/announcement of a new collection of bracelets for the Spring season.
Television Advertisement – This television advertisement describes the One Thing throughout this campaign; the versatility of the bracelets and their ability to go with any outfit and any occasion. The commercial follows a woman during a busy day and how the bracelets move with her.
Grand Valley State University 2016 Superior Award Recipient – Advertising Campaign