Advertising · CAP 105-04 · Communications · Marketing · Public Relations


UnknownSearch Engine Optimization or Search Engine Marketing is important to know when wanting to promote your brand, company, or self. The Google AdWords Keyword Tool is a great way to begin this process. After creating a new account, Google AdWords has a ton of ways to create ads and tools to learn how to better market yourself on the massive world wide web.

To begin, I chose five words/key terms that I thought people would use to look up this blog. My words were: advertising, public relations, Grand Valley State University, communications, and social media. After typing in advertising, keyword suggestions showed advertisement, which gets the average monthly search of 135,000. Public relations is searched 9,500 times but the keyword phrase what is public relations is search 12,100 times a month. Grand Valley State University was searched about 49,500 times a month but phrases such as where is grand valley state university and grand valley state university jobs were much lower and only recorded in the 200-900 range. Communications came in at 27,000 however communication is nearly 9 times higher at 246,000. Last but not least, social media is searched 246,000 times a month, the first related keyword phrase was  which was searched 60,500.

Google AdWords can also give you keywords or ideas to better incorporate your blog, website, etc… After adding my blog URL into the system, many results came up. Now keeping in mind that the name of my blog is also my name, Georgia E. Madison. Likewise, my name is often mistaken for a state, town, or even street so many of my top answers are irrelevant to my blog however, I added them below to compare to the top results.

  • new email address – 9,900 (Average Monthly Search)
  • build a website – 12,100
  • madison university – 2,900
  • where is georgia state – 260
  • advertising and public relations – 50
  • grand valley state university – 70

An example to boost my blog would be to make a statement that included the words suggested: Whether you are wondering about what is public relations, advertising, or simply the communication between different people, is the place to go.


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