Advertising · CAP 105-04 · Public Relations

$4.5 Million

This Sunday is every football fanatic and advertising crazed persons favorite day of the year. Most people watch the Super Bowl for either the game or the commercials..and then there’s me. Growing up a football fan, I have never missed a Super Bowl (well at least the neighbors party anyways), but the older I became, the more I watched and studied the moments in between the plays on the field.

My first Super Bowl after taking a couple of Advertising and Public Relations classes was last year’s 2014 game. Unfortunately, I was very disappointed. Not only was the game between the Broncos and the Seahawks boring, the advertisements were nothing special either. According to Rolling Stone, 22 commercials were leaked before the game and a few other commercials that aired had been playing for months prior. Something that made everyone wander away from the television more than usual.

Although last year had some disappointment, they weren’t all bad. Some of my favorites included Budweiser’s “Puppy Love”, which is said to be returning in this years Super Bowl XLIX. In addition to Budweiser’s return to the Super Bowl stage, Advertising Age outlined others who will be returning, how long their spot will be, and a few more facts about the commercial itself. Of course Coca-Cola, Pepsi, Doritos, and a few of the car companies will return in hopes of winning ‘The Best Super Bowl Commercial’, on game day.

As the returning Super Bowl champs, the Seattle Seahawks kick off agains the New England Patriots, over 100 million sets of eyes will be watching the ads that cost $4.5 million for a 30 second slot and close to $9 million for a full minute (According to Forbes). This is an increase in about 7% from Super Bowl XLVIII in 2014 and will be even more for Super Bowl L next year.

So now the question is what will you be doing on Sunday? Watching football or watching the commercials?


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